The Syndicate uses online games as a tool to come together as friends; have shared experiences; and grow that friendship. Diablo Immortal created an unexpected opportunity for that in 2022. Around 50 members took an interest in the game. What was cool about that was that they came from a number of different entry points into the guild. Some hang out, online, together all the time. Some had never met. But they all had a common framework from being members within the same community and immediately worked together to enjoy DI's content. While DI took a beating in the press for its pay-to-win microtransactions, in reality one could enjoy the game without spending anything. The vast majority of The Syndicate's players did exactly that and had some months of free, shared, exciting experiences together to grow our bonds of friendship even stronger.