Advisor on Game Design and Play Theory
Richard Bartle co-wrote the first virtual world,
MUD ("Multi-User Dungeon") in
1978, and has thus been at the forefront of the
online games industry from its very inception.
A former lecturer in Artificial Intelligence and
current Visiting Professor in Computer Game Design
(both at the University of Essex, U.K.), he is
an influential writer on all aspects of virtual
world design, development, and management. As
an independent consultant, he has worked with
most of the major online game companies in the
U.K. and the U.S. over the past 20 years. His
2003 book, Designing Virtual Worlds, has already
established itself as a foundation text for researchers
and developers of virtual worlds alike.
Advisor on Project Management, Process
Control, and Quality of Life
18/01/1966 in Leeds United Kingdom. Bsc (Hons)
Combined Studies Majoring in Computing
for the last 15 years in IT related projects mainly
software development and has held numerous roles
managing development teams from 4 to 100+. Was
Head Producer at Psygnosis for 2 Years in the
Chester and Manchester Studios working on
the Disney's 'Bugs Life'.
the last 5 Years Dean has been actively involved
in process improvement initiatives using Iterative
and Agile development techniques and has been
a frequent speaker at conferences such as the
UK Software Metrics Association, British Computer
Society and the Game Developer Conference 2005.
on Social Interaction and Social Networking Tools
has been involved in online gaming since the early
days of 300-baud modems dialing into a BBS. He
has been a part of the online gaming community
as it has grown and matured over the years and
has been heavily involved in the MMO world since
Since 1996, Sean has been the Guildmaster of The
Syndicate, which is one of the oldest guilds with
hundreds of long-term members. This has
given him a great deal of first hand knowledge
about what it takes to run a successful guild,
what tools are needed within the game to support
players and guilds and also what attracts guilds
to games and what causes them to remain playing.
The experience of participating in a number
of MMOs along with beta testing most new MMOs
has uniquely positioned The Syndicate and Sean
to understand what does and doesn't work, from
a player's point of view, in the MMO world.
Sean has written a number of articles, with the
most recent being chapters in the Massively Multiplayer
Game Development 2 book dealing with the tools
a MMO needs to include in order to facilitate
successful guilds and how to attract and retain
guilds to the game.